Network Mindshare - Wisconsin Social Media

Wedding ring plus one. Added my mother's wedding ring. #photoaday2012

2012-02-13T16:06:00.001-06:00

Wedding ring plus one. Added my mother's wedding ring. #photoaday2012, a photo by wendysoucie on Flickr.Wedding ring plus one. Added my mother's wedding ring. #photoaday2012

My friend JoAnne breast cancer survivor - Inspiration

2012-02-10T16:34:00.001-06:00

My friend JoAnne breast cancer survivor - Inspiration, a photo by wendysoucie on Flickr.My friend JoAnne breast cancer survivor - Inspiration

Some people just have the right idea about Valentine's Day | Bloom Bake Shop #photoaday2012

2012-02-09T13:52:00.001-06:00

Some people just have the right idea about Valentine's Day | Bloom Bake Shop #photoaday2012, a photo by wendysoucie on Flickr.Some people just have the right idea about Valentine's Day | Bloom Bake Shop #photoaday2012

End of the line. Don't they have a cabose any more? #photoaday2012

2012-02-06T11:42:00.001-06:00

End of the line. Dontbthey have a cabose any more?, a photo by wendysoucie on Flickr. End of the line. Dontbthey have a cabose any more?

The trail seen from the footstep's point of view. #photoaday2012

2012-02-04T14:39:00.001-06:00

The trail seen from the footstep's point of view. #photoaday2012, a photo by wendysoucie on Flickr.The trail seen from the footstep's point of view. #photoaday2012

Tony and Anne at Ground Hog Day

2012-02-02T07:40:00.001-06:00

Tony and Anne at Ground Hog Day, a photo by wendysoucie on Flickr.Tony and Anne at Ground Hog Day #jimmythegroundhog

People who inspire me -Catherine Tryon

2012-02-01T22:39:00.001-06:00

People who inspire me -Catherine Tryon, a photo by wendysoucie on Flickr.People who inspire me -Catherine Tryon

A Photo A Day 2012

2012-01-31T18:08:00.001-06:00

A Photo A Day 2012, a set on Flickr.I like to take odd photos through out my day. Some to be used at some future date for a blog. Some to document a wonderful meeting at a local establishment. I thought I would try a photo a day effort to see how long I could do it with my phone.I am using the Flickr app on my Android and not touching up the photos I post. For this particular effort these are

SMB Madison makes NBC 15 News on Social Business

2012-01-11T08:59:00.000-06:00

VIDEO: Social Media 4 p.m. Guest 1/10/2012 Social Media Breakfast Madison makes the 4pm news with an interview of Tony Rodriguez and Wendy Soucie (co-managers of SMBMadison). The January event is bringing Scott Monty, Ford Motor Company Global Digital and Multimedia Communications Director to Madison for a presentation on 1/18/2012. The event is sold out to over 300 people. Related

Are you getting E-Cards for the Holidays? Is There a Better Way To Stay in Touch | XeeMe.com

2011-12-15T10:12:00.001-06:00

I just received my first holiday e-card via email from a business. It made me think of the different ways I can stay in touch with clients and prospects this year within social media sites I am on. The benefit provided with this ecard from SCS | BT Squared - Engineers and Environmental Consultants was the clever list of what to do with it afterwards. Top 10 Ways to Recycle Greeting Cards

The Collapse of Public Education in America | Online Universities

2011-12-07T15:01:00.001-06:00

The Collapse of Public Education in America | Online Universities As a product of public education, as well as my husband and three children, I find this infographic a visual reminder of the the challenges public education faces due to budget cuts. Where will learners go without access to a free education at the primary and secondary school levels. My family would not have had the money to send

Healthcare, social media and policies

2011-12-02T19:16:00.000-06:00

In preparation &amp;amp;lt;a href="http://storify.com/wendysoucie/healthcare-social-media-and-policies" target="_blank"&amp;amp;gt;View the story "Healthcare, Social Media and Policies" on Storify&amp;amp;lt;/a&amp;amp;gt;]In In preparation for the upcoming Social Media Breakfast Madison with a Panelist program on Social Media in Healthcare, I thought I would

How Social Media Can Help Biking and Ecotourism in Columbia County WI

2011-11-07T08:19:00.001-06:00

I am an avid bicyclist. I wouldn't call myself rabid. I have bike commuted to Madison before, and try to ride to my office in Lodi from my house one or two days each week, but I am not consistent. I wish I had a position that would allow me to do that since I would be a lot happier overall. I am also very committed to my local community in the Scenic Lodi Valley, the Town of West Point in which

Striped chairs- on the wildside

2011-11-05T15:35:00.001-05:00

Striped chairs- on the wildside, a photo by wendysoucie on Flickr.Striped chairs- on the wildside

Brilliant graphic shows where and when you should post status updates

2011-11-03T11:40:00.001-05:00

Brilliant graphic shows where and when you should post status updates: We spend so much of our time writing here about the ins and outs of social media that our heads can get buried within the complexities of the various social networks but luckily today we spotted a simple graphic that explains it all for you. Instead of having a complicated strategy and worrying about where you cross post to

LYME DISEASE HELP | Trish's Blog

2011-11-03T11:09:00.000-05:00

LYME DISEASE HELP | Trish's BlogWendy's Note: As an avid hiker and outdoor person, Lyme Disease is always on my mind. Recently I was in my home state of New Hampshire which is consider Lyme Disease Central and pulled off 12 ticks in a short walk in the woods, 8 of them being deer tickes.While I don't have Lyme disease, I have read this passionate plea for help and wish to share it with my

What’s Really Scary about Social Media? [INFOGRAPHIC]

2011-11-01T09:29:00.001-05:00

What’s Really Scary about Social Media? [INFOGRAPHIC]: What’s Really Scary about Social Media? [INFOGRAPHIC] October 31, 2011 By Kara Martens inShare When talk of Halloween began in early October, it got us thinking. Horror movies and strange noises in the dark definitely put one on edge this time of year, but what’s really scary for pros in our industry? What do social media professionals think

UW Fall from Campus to Campus

2011-10-12T09:27:00.001-05:00

UW Fall, a group on Flickr.This is a group crowdsource project by the communication and social media professionals at the various UW Campus locations. They created a group, tagged photos with UWFall and then pulled them into the group for sharing. Great idea to spread UW Love.

Google Places - Promote your brick and mortar location with free tools - storify.com

2011-09-21T15:05:00.001-05:00

Google Places - Promote your brick and mortar location with free tools - storify.com This is the Twitter back channel from the September 21 SMB Madison event. Speakers were Rich Hankison and Alison Dodge - official team from Google Places Madison. Katy Morgan Davies not in the house today. The presentation focused on benefits, analytics, advanced best practices and a busy Q&A period. Packed

Empire Avenue | My Connections

2011-08-27T18:07:00.000-05:00

Empire Avenue | My Connections {EAV_BLOG_VER:e0b423816fdb46ef} Blog verification process for Empire Avenue - Interesting social capital experiment.

WisconsInnovation: Co-created Military Vehicle

2011-08-22T11:24:00.001-05:00

WisconsInnovation: Co-created Military Vehicle This article about Local Motors is pretty interesting. Jay Rogers, CEO of Local Motors got to meet with President Obama just before a conference I attended in Phoenix on CoCreation and Social Product Development. The point is that a flexible small microfactory made this military vehicle. Ultimately, Local Motors plans to have many small micro

Raising community awareness, providing important resources: Madison Nonprofit Day hosts third annual event

2011-08-14T18:57:00.000-05:00

More Non Profits are evaluating social media as an additional channel that they can use for reaching out to donors, sponsors, volunteers, and clients. Make sure it aligns with your organizations goals, verify that your audience is using the social space, build a strategy that takes into account your resources - time, budget and staff skill set. Raising community awareness, providing important

Lodi Library Run - Duck's Eye View

2011-08-13T13:44:00.000-05:00

Lodi Library Run This is the time of year for local races that support good causes. Lodi's 22nd Annual Library Run is one of those. With over $30,000 raised in the past, the Lodi Community truly benefits.

Madison NonProfit Day Success!

2011-08-12T13:17:00.000-05:00

[View the story "Madison NonProfit Day Huge Success | Social Media, Social Giving, & Social Technology" on Storify]

Rural Cty U ride – Exploring Columbia County By Bike | Lodi Silent Sports | Lodi Valley News

2011-07-28T09:27:00.001-05:00

As part of a project with the Columbia County Bike Paths Committee, I am writing about various bike rides in and around the Lodi, West Point, Dane, Arlington, Poynette, Portage, Rio and Pardeville areas. Pretty much a 50 mile radius around where I live. The reasons to do this is to begin a very visible campaign of bike rides that people and take in our area and that would also connect with United

Everybody loves a fair and social media only makes it better

2011-07-13T20:14:00.000-05:00

One great thing I can do to help my local town events, is to balance my knowledge and skill with social media to help them get broader exposure than traditional marketing budgets and time allows. My favorite My favorite local event is our 146th Lodi Agricultural Fair. And I love to do a video that might help me share the very special event that it is. The Fair is a community event with

There is SPAM in my social media

2011-07-13T17:20:00.001-05:00

Barbara, this post really hit home for me because I am getting slammed with LinkedIn Sales SPAM. Here was the latest - someone sent me a invite with a custom message (seemed fair enough and it was with a company I might want to learn more about), which I accepted with a reply message that I look forward to see his activity on LI. The next day I got an email SPAM sales letter that I ignored since

#LicolnDriveBy - an intro | Ellie Humphrey

2011-06-22T19:04:00.000-05:00

#LincolnDriveBy - an intro | Ellie HumphreyEllie was a real trooper and helped with signage, tweeting ahead, twitpic taking, keeping me awake, and on time to the next stop. She gets the point in getting our social stream going for this event - We want Ford to come to Madison and talk social media. Not just anyone, Scott Monty.

National Trails Day Volunteering at Lodi Mammoth Run 6/4/11 Lodi WI

2011-06-11T16:47:00.000-05:00

There is always an opportunity to volunteer with the Ice Age Trail. You can meet new people, get some exercise and contribute to Wisconsin's national treasure - our Ice Age Trail.

What not to do on social media. Do people really not think?

2011-06-09T17:55:00.001-05:00

I have been interviewed on this subject by Carleen Wild on NBC15 in Madison WI. Facebook is being dragged into more divorce cases each day as evidence of betrayal, infidelity, and just plain nastiness. I always tell people when I speak to groups, if you want something private, do not put it on the Internet in any way.Amplify’d from mashable.com Woman Catches Husband in Murder Plot on Facebook

Consider local Madison startup Entrustet for your digital death

2011-06-02T08:36:00.001-05:00

I ran across this humorous look at digital death by Chris Faraone of The Boston Phoenix. I have been considering using a service to manage my web portfolio and digital online reputation management. I know my Internet adverse husband would be totally lost should I need someone to do something in my untimely demise. I would go with my home town guys as well - Entrustet.Amplify’d from

Hiking goes a little social

2011-05-23T16:39:00.000-05:00

I am always looking for new technologies to help small groups and organizations be more social and share the experience of being a member or attending an event. Smilebox.com provides a simple way to build a slideshow with music and text. It was very easy. What it doesn't have is an upload to Youtube which would make it that more shareable. For that I prefer Animoto.com since they make that

Google's Page is not crazy

2011-04-08T19:39:00.001-05:00

I don’t understand why everyone is so fired up about this. He isn’t threatening their salaries or their jobs – he said their BONUS was at stake! Any company I have ever worked for, from Fortune 500 Ingersol Rand to a marketing firm, bases salary and bonus on performing your job to meet the business goals of the organization. If you don’t eat the dinner you don’t get the desert. Besides, there are

Tips for consultants! Protect Your Brain

2011-04-08T16:44:00.001-05:00

I think I will post out the tips - in fact the entire article, and include this as an every day read so I don't forget. I have worked hard to get where I am and why should anyone else get it for free - at least from me.Amplify’d from blogs.forbes.comNo, You Can’t Pick My Brain. It Costs Too MuchI love giving advice. I write blogs, articles and a newsletter. I host a radio show. I tweet, Facebook

Social BOOM!

2011-03-31T12:05:00.000-05:00

Jeffery Gitomer's new book SocialBoom! has a section from Mitch Joel, my favorite author on social media since he is so enthusiastic about what he does.

I see this as the cup half full

2011-03-31T11:37:00.001-05:00

This report actually represents an opportunity to help through strategy. These CMO see the need for social media, but its hard to fully support and be transitional without embracing social media yourself. Ever try to explain to someone how a piano sounds?New companies like Social Business Consulting Group (Sobizco) which just recently launched with senior level certified social media strategist

Introducing the +1 Button

2011-03-31T10:29:00.000-05:00

I think this fits with Twitters #FF (Follow Friday) regime or #FF1 which is Follow Friday 1 person focus which I prefer. Either way I like the concept to highlight things in search.Now if only Google would bring back the Goog 411 service which I really really liked!

Yola's Cafe

2011-03-23T09:22:00.000-05:00

Yola's CafeYola's is one of my favorite coffee shop to work at.

Sobizco Welcomes Australian partner

2011-03-20T17:12:00.001-05:00

Now is the time for enterprise level clients to start looking at the separate social media efforts they have implemented and look to see if they have a global strategy in place for true transformation and customer relationship building. Social Business Consulting Group is one of the new companies being formed to provide the senior level business expertise and the social media strategy and

Facebook and girl fighting

2011-03-18T12:10:00.001-05:00

The problem of bullying has risen to dangerous and lethal levels in many parts of the country. Some of the populations most at risk are young girls in middle school who may be struggling with self esteem, friendships and status. All forms of media are to blame for fueling this mindset including advertisements, music,TV, and magazines. This media tends to show that popularity and success only

Trend for big business - global strategy

2011-03-17T07:36:00.001-05:00

I think that many large businesses will begin to consolidate many disconnected "social media campaigns" and realize they need an overreaching strategy to truly transform their business for competitive advantage.Amplify’d from www.tradingmarkets.com: Soucie Becomes Founding Partner of Global Social Media Consultancy, SobizcoSocial media consultant Wendy Soucie stepped onto the world stage this

Honey production up in Wisconsin

2011-03-03T13:32:00.001-06:00

I am pretty happy that the bees in Wisconsin, part of a pretty tight union of hard working females, continued to work hard inspite of budget issues.Amplify’d from www.nbc15.com Thursday Morning Wisconsin News Headlines MADISON, Wis. (AP) -- Wisconsin's honeybees were busy last year, helping the state's honey production jump 15 percent. The gain made Wisconsin the nation's eighth-largest

Are you working for a company that blocks social media sites?

2011-03-02T14:08:00.001-06:00

We love to hate them. Especially if you are the senior executives, IT manager, or business owner who is worried that your staff will spend more time socializing versus working. The trouble with this perspective is that business owners need to empower employees to develop social business skills, and social business relationships. We need to have more varied touchpoints with clients and people we

Lets figure the ROI of transparency and authenticity in social media

2011-02-23T09:45:00.001-06:00

When the Red Cross made a mistake and tweeted something on the @Redcross account that was meant for another (benefits and challenges jof using multi tasking tools) They reacted according to a plan that understood something like this might happen someday. Thanks for showing us what transparency, authenticity looks like in social media. We hear about acknowledging mistakes but more companies need

Tales of the Bike Commuter: Episode 7: Just Coffee

2011-02-22T17:13:00.001-06:00

NCP Model at work. This video is a great example of the NCP Model of the Social Media Academy by Wendy Soucie Consulting LLC. NCP stands for Network, Contribute, Participation. I connected with these wonderful people at Bike Wisconsin. I share with them several presentations to help their Wisconsin Tour Directors better understand how to use social media. Giving presentations and posting

2011-02-20T14:50:00.001-06:00

Wisconsin "Budget Repair Bill" Protest Pt 2 from Matt Wisniewski on Vimeo. http://bit.ly/fiRO4U

Latest recap for Social Media Breakfast Madison

2011-02-20T14:41:00.001-06:00

Doug Tangwall of End Result Marketing puts us all to shame in writing this recap of the Feb SMB Madison event. If you have some questions about creating eye catching headlines and sub heads, Tangwall is a knowledgable local resource for writing, reearch, whitepapers, and nurture marketing which uses educational content to build business relationships.Amplify’d from

Social ecosystems for the Auto Industry.

2011-02-20T12:53:00.001-06:00

When doing social media assessments, the numbers do matter. The NCP Model of the Social Media Academy indicates that without a network, what you do on social media won't matter. For the top auto industry companies, this should be a large network don't you think?The visuals shared here from Mashable, may make it more understandable. Note that recently both Ford and Volvo had job postings for

Are we gender neutral on social media sites?

2011-02-19T12:35:00.001-06:00

I have used LinkedIn for about 7 years. I have always felt that it had a neutral feel to it. I stumbled upon this infographic that gave me a new perspective across several social media sites on how they sway male or female. Are there any surprises? I was surprised on Digg at 64% male. Stumbledupon was not listed and it made me wonder about that site. My guess is that it is even more heavily

Pay attention to new research in your social business

2011-02-17T11:56:00.001-06:00

I have been interviewing a variety of companies actively engaged with social media - all who pay attention to the response of their activity in a variety of spaces. I think its good to know that too frequent messages is a common and the highest percentage reasons for quiting brands. I think we should include individuals as brands as well. If you excuse for not using social media is that it

A guide to social media campaigns against Scott Walker's agenda for Wisconsin public unions - Isthmus | The Daily Page

2011-02-13T22:27:00.000-06:00

A guide to social media campaigns against Scott Walker's agenda for Wisconsin public unions - Isthmus | The Daily PageIf you are trying to follow the variety of pages and commentary, this might help. FaceBook was alive today with various calls to action for letters to representatives, candlelight vigils, commenting action, and FaceBook update status posts. Please share any interesting uses that

You have been deactivated - your friend Facebook

2011-02-11T15:25:00.000-06:00

Image via Wikipedia Annie Rubens and I know each other through the Social Media Breakfast Madison meetings. We had several presentations on Facebook and she came to me with a problem on her page. In fact, the problem was that it wasn't a FB page, it was setup as a profile and Facebook was preparing to deactivate her organization's Facebook presence. We did a lot of talking, suggesting and

What I can work on each day as I move forward in 2011

2011-01-29T14:31:00.001-06:00

Just like starting a diet, breaking change into small pieces can make starting a possibility and worrying about failure less. I know I need to slow down. This is what I am going to try. I wrote the questions out and will paste them on my monitor and think about this.Amplify’d from blogs.hbr.orgThe Best Way to Use the Last Five Minutes of Your DayThere's a simple reason for it: we rarely take

VIDEO: Social Address Book 5 p.m. 12/16/10

2011-01-22T16:33:00.000-06:00

Social event discovery is the "word of mouth" for social media

2011-01-11T15:50:00.001-06:00

Eventbrite is doing more and more to help event organizers get the word out. They integrate with Facebook events very nicely, but I sure wish they would work on a API partnership with LinkedIn so I can get them in both places more easily. What tools do you use to promote your events?Amplify’d from blog.eventbrite.comSee more at blog.eventbrite.com See this Amp at http://bit.ly/gnSwLo

Social Media Breakfast Madison - Host to Lands End Social Media Presentation

2011-01-11T15:20:00.001-06:00

Still a few seats left for this program held in a new location - The Radisson Hotel Madison. Same bat time and same bat channel.Amplify’d from jan2011smbmadison.eventbrite.comLands End Speaks Out on Social Media Strategy - Social Media Breakfast Madison Special EventSMB Madison is pleased to welcome Eric Gohs, Senior Manager of Social Media and Mobile Marketing for Lands' End, to speak with us on

Road To Referendum

2011-01-06T20:44:00.000-06:00

MATC used a variety of techniques to support their quest for a referendum in the fall elections. They used badges on Facebook, word of mouth, presentations, email campaigns, and a community building site for a time capsule. The result? The yes vote and a passed referendum!

Best Search Engine | Google Is The Best Search Engine | SEO Training Products

2011-01-04T10:57:00.000-06:00

Best Search Engine | Google Is The Best Search Engine | SEO Training ProductsThis is a great post by a local educator for the UW system and small business Steve Woessner. Local search marketing with a focus on Google Places is a direction I am steering many of my clients towards.

Eric Schramm and Mark Evans of BikeWisconsin | Social Media Works

2010-12-22T17:06:00.001-06:00

After attending the recent National Bicycle Tour Directors Association Conference,I have a new respect for directors of any athletic event, but especially bicycling. I met people from all over the United States and Puerto Rico who are organizing non profit and for profit rides in great places. Some of them are day long, some multi day like the La Vuelta Puerto Rico (www.vueltapr.com) which a

Holiday Ecards and JibJab to send greetings | Interview - Carleen Wild and Wendy Soucie

2010-12-21T19:12:00.004-06:00

Easy Business Blogging

2010-12-06T15:11:00.000-06:00

Bryan Bliss will be our Video Blogger at the next Social Media Breakfast Madison event on 12/15/2010. RSVP for this free event athttp://dec2010smbmadison.eventbrite.com

I like 60 min but maybe they did miss the boat on this one

2010-12-06T15:00:00.001-06:00

Enough already with Facebook. Why can't they be quiet and do no evil like Google.Amplify’d from paidcontent.org How Mark Zuckerberg Fooled ‘60 Minutes’ Zuckerberg’s transformation over the years from awkward dweeb to telegenic smoothie is really extraordinary. Whoever is coaching him should be handsomely rewarded. It’s almost too dramatic a change, as if he’s had a chip implanted in his

B2B Companies take note of some social media starting points

2010-11-28T09:20:00.001-06:00

I am not surprised to find LinkedIn at the top of this list. I am surprised that Delicious and Slideshare are not here. These are too sites that can help with research, thought leadership connection points and networking at a very niche level. Have you used Slideshare that way?Amplify’d from barbaragiamanco.comB2B Social Sales Facts & FiguresMost popular social media sites for generating B2B

I never really thought about my bicycle and my image before

2010-11-23T11:43:00.001-06:00

My husband has been rebuilding two motorcycles this summer. I would much prefer that he spend time biking with me. Next summer I plan to sign he and I up for several bike tours in Wisconsin. In the meantime, the motorcycles are cafe racers (Honda '75 and 82 CB750 customs. My bike is a Trek Pilot. I am still trying to figure out if that means we are compatible after 26 years. Via: the

Jennifer Stinnet has an Aha moment at Disney Institute event.

2010-11-21T13:35:00.001-06:00

Disney Institute is the educational arm of Walt Disney Company. Several business associates of mine attended and have written blog posts on their take always from the event. Jennifer has a Business Blog and also blogs about wine.Amplify’d from jenniferstinnett.com Disney, Madison, Wisconsin and Business … Oh My! On November 20, 2010,

Taking your time might actually get you the results you want

2010-11-15T17:44:00.001-06:00

I interviewed Cassie Graper, Director of Media Production at Angel MedFlight a few weeks back and just posted on my blog about it. Be sure to check out the chart showing the steady growth in traffic on the website.Amplify’d from www.wendysoucie.comMedical air travel organization using social media to get results by Wendy Soucie on November 15, 2010[edit]Can one Green Bay WI native deal with

Like sarcasm while learning the do and don'ts of social media?

2010-11-11T13:55:00.001-06:00

PC mag has a an article out on Facebook behavoir that you might want to read and validate what you might be doing in that space.Amplify’d from www.pcmag.comHow to Be a Jerk on FacebookYou have lots of great, interesting friends on the leading social network. Here's how to lose them.It's not hard to make friends, at least on Facebook, where friendship doesn't cost more than a click. But now that

Wisconsin farmers: Do you use social media to build relationships?

2010-10-30T08:41:00.001-05:00

I like to hear how various businesses are using social media. I believe that building relationships is one of the key attributes of a successful business and social media as a channel can help us. Farmers are no exception. t Chris Chinn, a hog farmer in Missouri, who uses it in their farm business is what Wisconsin Farmers need to hear and adapt to their own efforts. I like that she spends about

The Conversation Hub project by Marc Vaillancourt

2010-10-26T10:44:00.001-05:00

Ilove to get interviewed and Marc is one of the bestAmplify’d from theconversationhub.comEpisode 23: In Conversation with Wendy SoucieIt takes a lot of courage to leave the comfort and security of a full time job and go out on your own. Moving from a W2 (employee status) to a W9 (independent contractor/self-employed) can be a scary thing.It can be an even scarier thing when the work you are

Money for candy program sweetens the deal for kids

2010-10-24T18:32:00.001-05:00

Madison No Fear Dentistry has a great idea. I think if my dentist had run a program like this when I was a kid, I would be light years ahead of my several crowns. This is a novel idea, one that every parent can truly support, and good for their kid's teeth also.Amplify’d from www.nbc15.comHalloween Candy Buyback Program On November 3rd, Madison No Fear Dentistry will be holding a

Madison cardealership taking the lead in social business engagement

2010-10-23T09:09:00.001-05:00

Its nice to see that even car dealerships are finding a strategic way to use social media. Nate Towne of C Blohme & Assoc. and also Social Media Club had a live experience inside the Zimbrick waiting room with WIFI - in fact he did a great blog post on it as well. I wish my car dealership would make better use of social media and real person integration. One day I was waiting for my oil change

Wisconsin proves it is biking nirvana one city at a time!

2010-10-20T15:19:00.001-05:00

Wisconsin is the North American Biking Capital. I am supporting the rumor and will do my part to make it a reality. We have an avid racing community, companies like Trek Bicycle and Waterford residing in the state, an abundance of bike tours in the state and communities focused on fitness and the health benefits of biking. We believe in embracing biking. We have to work to have more schools and

My favorite technology tool is going away - Alas Goog411

2010-10-17T10:50:00.001-05:00

This was one of my favorite tools I used in my car, for presentations, and for local search. I loved that fact that I was hands free on my phone, in my car and could call ahead to a place I was going if the number wasn't already in my contacts. I usually understand many of the issues on technology changes. In this case I would agree with NYTimes writer David Pogue in feeling like Google should

Wisconsin leading with Dairyland Initiative and social media

2010-10-15T11:26:00.001-05:00

Always exciting to point out that the agriculture industry is taking forward steps to make web technology work for them. Wisconsin is leading the way with this recent initiative for animal housing design. www.TheDairylandInitiative.vetmed.wis.edu uses web based technology and social media venues for sharing of content with farmers.Amplify’d from www.cattlenetwork.comDairyland Initiative Focuses

Can social media work for biking event promotion? Yes!

2010-10-14T15:45:00.001-05:00

It is great to have the chance to speak to this group about how they can use new social media tools to promote biking events. Have you attended any recent outdoor or sporting event including biking where they organizers used social media to build the community and promote before, during, and after the event? Tweet me @wendysoucie and I would like to interview the organizer as a case study before

SMB demand ROI for social media - all they have is social media

2010-10-12T09:14:00.001-05:00

Convince and Convert by Jay Baer is one of the blogs that feeds my home page on Google. This recent guest post caught my eye and especially the quote by Simon Gornick. Helping my clients measure and track social media so they understand the success or lack there of is important. However, if they aren't measuring and tracking current marketing efforts, why are they so worried about social media.

Have you learned anything from Foursquare?

2010-10-11T13:30:00.001-05:00

OK - do you have a badge yet on foursquare? I got my first one in Wausau WI last week after checking into the Howard Johnson with a bunch of social media types. Is this Conan O'Brien foursquare campaign a faux pas or brilliant? Is you are in Philadelphia, consider checking in.Amplify’d from mashable.comConan O’Brien Gets His Own Foursquare Badge (and a Blimp)As Conan O’Brien prepares to make

Love and a Bike will make you feel like a million

2010-10-11T10:16:00.001-05:00

Stories that revolve around biking, falling in love and good causes are stuff for movies. After attending the Wisconsin Bike Tour Directors Gathering this weekend, I am pumped up for some bike tours for 2011. Read this from the New York Times....Amplify’d from www.nytimes.com HIS life is a fast-moving swirl of punk rock stagecraft, two-wheeled protests, film projects and occasional bits of

SocialCRM and Social Business Relationship - for agile sales teams

2010-10-06T15:18:00.001-05:00

Ok, now this is a way to use technology for getting your message out. If you are interested, the Oct 21 webinar will share some more information about how to use Xeesm for be a more efficient and social savy business development and sales professionalAmplify’d from www.youtube.comSee more at www.youtube.com See this Amp at http://bit.ly/dmLyWi

Madison Social Media Club Foursquare Pub Crawl Entertaining, Educational - The Geekazine Network with Jeffrey Powers

2010-10-05T17:05:00.001-05:00

URL: http://www.geekazine.com/news/madison-social-media-club...Jeff Powers is an awesome and accomplished blogger in the Madison community. He shared stories of Blogworld and various other conferences he as attended. Planning to schedule a few next year.See this Amp at http://bit.ly/8Z3Zmf

Blogging discussed at Central Wisconsin Social Media Conference

2010-10-05T12:47:00.001-05:00

Data from recent Hubspot.com surveys continue to prove the point of how blogging can help your company be more successful. 55% more visitros, 97% more inbound links (like gold these days) and 434% more indexed pages that can be found by searches.Amplify’d from blog.hubspot.comThe data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that

Finding B2B & Manufacturing Companies using social media is hard

2010-09-30T15:42:00.001-05:00

I am on a mission to find Manufacturers in the B2B space and create good case study for future presentation. Here is one in Canada, Williams and White. This is heavy duty manufacturing. Can I write about you and how your company uses social media in my presentations? I speak at least once per month all over the midwest to groups of 50 - 200 people. Let me share your stories with social

Heads up for LinkedIn users - watch your invites for phishing scam

2010-09-29T09:23:00.001-05:00

Just yesterday I had a friend request an introduction to Kevin Bacon through me. I didn't even know that I was connected by any "Six Pixels of Separation" from Kevin B. So of course I thought she might be getting spammed and sent her an email and a voice mail asking if she really sent this and then suggesting she change her password in case she didn't. Personally I have seen a big rise in the

YouTube - Foursquare and Zaher Karp , market researcher Madison WI

2010-09-26T13:09:00.001-05:00

YouTube - Foursquare and Zaher Karp , market researcher Madison WI Exciting news about the upcoming Foursquare Pub Crawl sponsored by the Social Media Club of Madison. Have you wondered how you can use the mobile foursquare website to checkin to places you frequent? Are you a business owner who is innovative and wants to drive foot traffic to your retail location? Time to stop in at the

Key Takeaway - Integrate social media with traditional marketing

2010-09-21T14:13:00.001-05:00

AJ of MFG.com has a nice take on the original article from Fabricator magazine. My key take away to pass on is thumbs up on the assessment of the social space to make sure you engage in the right place. AJ points out considerations such as whether the industry or the customer blocks certain media access of employees. Not everyone is an IBM who has given all 400,000 employees full access to the

Is Norm killing your check-in strategy? | SmartBlog on Restaurants

2010-09-21T12:31:00.001-05:00

URL: http://smartblogs.com/restaurants/2010/09/21/is-norm-ki...Foursquare is up and coming for restaurants and retail locations to drive business in their doors and reward frequent visitors. This article talks about Milwaukee's own AJ Bombers and how they are using foursquare for rewards and recognition. Katie Felten mentioned them in a recent Social Media Breakfast Madison presentation. If

B2b Marketing survey - Are B2B marketers social?

2010-09-19T11:49:00.001-05:00

Having been on both sides of the fence between sales and marketing in my career the survey I ran across just proved what I have seen. B2B marketing is incredible slow in adopting and engaging the client. Much of the perception seems to be - they think they know what the client needs or wants but don't ask. They also have a high aversion to sharing anything that looks like real conversation as

If you have a brand to promote think Facebook and Twitter

2010-09-14T11:06:00.001-05:00

Someone mentioned this latest info and I searched to find some info on it. If people are looking for a Brand - they are turning to Facebook and Twitter first for more immediate and conversational WOM on the topic. This doesn't mean either surpass Google as a search engine (not with 88 billion searches) but it does support the fact that on the average people are spending 5.5 hours each day on

Technorati Blog Verification

2010-09-12T15:51:00.001-05:00

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Another verification that engineers know how to have fun!

2010-09-11T17:18:00.001-05:00

I wish we had this idea when I was in college to show case Engineering week. This event at Washington University in St. Louis was sponsored by the Society of Women Engineers is part of Engineering Week (EnWeek) and the larger efforts of engineering student groups to promote their field and show the entire student body that engineers really do know how to have a good time. I think Mr Wright got

Can engineers be social? Using social media to tell your story

2010-09-10T16:31:00.001-05:00

I found this post and it really hit home. I have struggled for a while about how to incorporate my stories from spending 30 years calling on various industries in the manufacturing and technical service areas. I guess this post is telling me to go ahead and start telling them. So maybe I will start with the one about shutting Harley Davidson manufacturing down when I was 9 months pregnant....

White Paper on Social Media Integration --TCE Model

2010-09-08T12:12:00.001-05:00

Led by Samson Lee, this is a broad view of how to look at social media applied across your organization and addressing both internal and external customers. It was a fun project to work on and the contributors are very global.Amplify’d from www.customerthink.comSocial Media Under One Roof: Integrate Social Media with Total Customer Experience Model 0 comments | 1131 reads Posted by Sampson

Its good to know that all our pennies on PPC count

2010-09-07T18:10:00.001-05:00

I wondered about the PPC spend for large brands recently after working with Disney Institute and getting a feel for the management of a trusted and well controlled brand. It would seem that little guys might actually be listened to at Google if we account for the other 95% of the PPC revenue. The question is how little is little. Original article at AdAge.Amplify’d from

What's happening with Working Wisconsin?

2010-09-07T17:56:00.001-05:00

I for one am seeing some greater activity with companies in spending some money on marketing, where in the past 6 months they didn't even want to talk about spending. I know that those companies that continue to market in a down economy generally gain market share as you look 2 years beyond a recession. Some that don't just don't survive period.Amplify’d from host.madison.comBiz Beat: Labor Day

Disney Institute program a success in Madison

2010-09-05T14:47:00.001-05:00

The comments and emails are coming in now as the attendees in the recent Disney's Approach to Quality Service program held on August 30th in Madison have a chance to take a breath and evaluate the great learning experience they had with the Disney Institute trainers. The group was diverse in terms of industry. Healthcare services, accounting, professional engineering services, non profits,

Social Media for Business - Latest video on the B2B space

2010-09-03T12:43:00.001-05:00

URL: http://www.youtube.com/watch?v=X9sTq3pzNQQ&feature=play...I like the fact the Deming Hill has taken this concept and adjusted it from the perspective of the B2B space. Truly these organizations have been working to understand how and why they should engage. Those that have started with first steps I hope will be willing to share case studies - success and failure so we can all learn and

Wrap up to my social media campaign for Disney Institute

2010-09-01T19:46:00.001-05:00

Its been a wild three month working on the event promotion for the recent Disney Institute program - Disney's Approach to Quality Service. This article from CustomerThink and the included video are a nice finish. Don't believe the restrictions that others put on you. We don't get a mulagan on life, so don't hold back. I learned alot about both traditional and social media event promotion. Not

Passionately speaking about your passions!

2010-08-27T10:39:00.001-05:00

What luck - I have the honor to speak on October 9, 2010 about three passions - social media, social business engagement and biking all on the same day. If you are a bike tour operator and don't know about this meeting of the minds, you should. We will have a great time. All the speakers will be providing some solid take aways that tour directors can use to promote their events, before, during

Madison WI and American Family Insurance reap accolades

2010-08-26T17:22:00.001-05:00

When I work with businesses on understanding social media, etiquette, commenting, and just being social they sometimes lose sight of how not to pitch products or services. They forget they are not the "niche" they should talk about. This post by Chris Brogan is one of the best examples I have seen of providing comments, kudos and recognition of others in the social space. It matters to me

How to Get Customers and web traffic from Local Search

2010-08-25T13:38:00.001-05:00

URL: http://generositymarketing.com/how-to-get-customers-and...Today's topic at Social Media Breakfast Madison was on local search and presented by Seth Keeler (@skeeler68) of American Family Insurance. With over 5000 local agents across the country, American Family is providing a corporate service for local search to its agents targeted at Google Places first, while they consider and